Content Strategy for the Web epub

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Page: 135
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064

What is digital experience – “Content Strategy for the Web” is a book she recommends. The main thing content needs to be is usable and useful. So go forth and multiply your audience with your own content strategy. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. Tagged as linking, links, Web Content. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. There's an increasingly loud debate happening around content strategy. As a community manager you notice people, content and schedule are required. How to harness the web by using compelling online content. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. Your SEO strategy is very important to your overall web traffic strategy. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. I went to a meeting about content strategy so I could learn what content strategy is. Develop brand communication strategies, including web, digital and social media strategies and content that build and sustain trust and support to our overall business objectives.